🐵The New world of Web3
Communities are more invested. Because members are economically tied from the start, and your project is a “public company” from the very beginning, your members want to see the success of the project they buy into. At the same time, they’re more demanding! They want to see that the leaders
Haven’t left the project;
Can be trusted on this project’s long-term future;
Take their feedback to feed into growth. Set those expectations, and understand that you won’t please everyone.
Web3 doesn’t sleep. That means, sometimes, you might not sleep, too. Projects have to cater to the fact that crypto markets are on 24/7, 7 days a week.
Web3 is more global. “Expanding internationally” is a priority made down the line for web2 companies or communities. In web3, everyone is already coming from all over the world! Internationalization, channels with country-specific vernacular & other global priorities come to the forefront earlier.
Web3 moves at insane speeds. A consequence of a no-sleep web3 world is that it moves at lightning-fast speeds. Because we’re so early, the world is greenfield & prime for innovation. Many people are experimenting and pushing the frontiers of what’s possible every day.
Meme-ing is the name of the game. Some of the best projects are the most meme-able ones. Crypto consumes it and increases the virality of any one project given its laughability and shareability. The “Meme Factor” so to say. Best to find a “Meme Intern” to join your project early!
Non-Zero-Sum. What web2 might see as competition, web3 sees as an opportunity for collaboration. In the NFT world, you might have a project that looks and feels similar to another project. You put on your angry face & think “ah! am I going to compete with them?” In reality, these similarities are causes for celebration! It’s an opportunity to partner with that project to share audiences and bring each other’s projects to life! WAGMI.
Last updated